Are websites still relevant 2022?


It’s 2022 – with social media, TikTok, Instagram, What’s App… even if you had a website, what should you put on it? How does it benefit your business? In this article we review the common types of websites, their purpose and their strenghts and weakness.

The secret is, of course you still need a website. Fads come and go. Email marketing, social media, Myspace & Facebook Pages, TikTok, Clubhouse… All of these serve a purpose and sometimes, these still may work. But in the long run, the only way to establish true authority is your website.

What should you include in your website?

The most basic site is a single page website (sometimes referred to as a One Page website).

Single Page Template

Single Page websites are just that. A single page, typically longer than a normal page, they describe who you are, what you do and how to get in contact. Expect to pay $100 – $500 per year for a single page site.

While not technically a single page site, companies such as Lead Pages, ClickFunnels offer hosting for single page sites.

Why you should get a Single Page website

Single Page sites are great for getting something out there. Some industries (for example Financial Services) you must make your privacy & licenses details public. This allows you to meet this compliance requirement immediately. Single Page sites are a great first step – don’t think about it too much, just get something out there. Especially for Start Ups – If you’ve ever tried to search for a company, only to find a “coming soon” type page, you’ll understand the frustration and confusion.

Lastly, if your business serves the local area (hairdresser, resturants, chiropractor) a single page site is a great way to get started.

Why you shouldn’t use a Single Page website

Since they are just a single page, these types of websites don’t really rank well with Google. If your potential customers are looking for more specific (case study, previous clients, testimonials) single page sites can’t really cover this level of detail.

And lastly, analytics. Who comes to your website? Why? What do they want? These questions generally can’t be answered on a single page site.

If this is important to you, it might be time to upgrade to a…

A four page website

A four page site typically has a landing page (or home page), contact us, privacy policy and a product (or projects) page. Four page sites can obviously have more, but these are generally different versions of the product page.

Why you should get a Four Page website

Four page sites are really the first serious step in online marketing.

In the early 2000’s I saw website quotes from $20,000 – $50,000. Over time this has dropped dramatically.

A good budget to start with is between $1,000 – $2,500. Depending on how technical you are, the more you can do yourself, the less expensive it becomes.

The following xx tips will show you how with a bit of work beforehand can literally save you thousands.

Who do you like?

In my single days, before I got married, I tried online dating. At the time, I was having terrible luck – just attracting the wrong type of person. It wasn’t until I had a look at my profile, and compared it to others that I realised what I was doing wrong. So I searched for profiles in other areas, saw what looked good, what looked horrible and then rewrote my profile based on this feedback.

You should do the same – what do your competitors do? Have they got a single page site? What about similar industries? Say if you’re a physiotherapist, how do chiropractors promote themselves? What if you were a HR Consultant, how do I.T. Consultants talk about what they do?

You should have a list of at least 5 other websites. What do you like? What don’t you like? It helps to be really clear on how you want your brand to look

Use a great template

Sites such as Themeforest or Template Monster have literally thousands of templates. It helps to be a specific as possible (see previous) but as flexible as possible. Don’t get too stuck on ideas. Questions such as:

  • Why can’t I have 4 columns instead of 3?
  • I like that page, but can you just make the image bigger?

Are all valid and all important, but be aware that this can easily blow out your budget 2x – 3x times. Why? Because the reason why these sites are cheap is because they aren’t reinventing the wheel. Remember back to that website quote of $20,000? While at that price, the website will be unique, it will also take a long time to recoup your costs.

Get it done!

Perfect is the enemy of done

Voltaire

I absolutely understand the stress, frustration, overwealm and confusion of setting up your website. But in the end, it won’t matter. Sure you can twist & turn, get angry or frustrated, delay or procrastinate. Just know that none of it will make a difference.

Have you ever done any home renovations? You notice every imperfection. Where the paint just isn’t quite right, where there’s a dent in the wall or the carpet isn’t 100%

Why you shouldn’t use a Four Page website

The biggest problem I’ve seen with a Four Page site is the execution. Business owners focus on the wrong thing at the wrong time. I’ve seen clients spend half their budget on the “right color of flames” on their home page. Flames? Flames???

While there is certainly a place for social media, Youtube & Tiktok, websites have been around for a long while and will continue to do so. Just don’t over complicate it.

Christian

Christian Payne is a technologist and entrepreneur with a passion for innovation. He has over 20 years of experience in engineering and product development across enterprise and consumer sectors. He has experience at both small start-ups and enterprise level generating +$2M per month. When he's not hard at work on his latest project, he spends his time involved in Men’s Support Groups, Leadership training and Mentoring.

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